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Newsletter Practice
The plan is set, you want to create an e-mail newsletter or mailing list. After all, the advantages of e-mail marketing are obvious:
- Greater range in less time
- Faster response times
- Lower production and distribution costs
The recipients of newsletters actually read the emails they have ordered, because such mailings follow the permission marketing principle. Marketing expert Seth Godin has characterized it as follows:
- Information must be expected
- it must be personal
- it must be relevant for recipients
Definition of searchCRM.com
Permission marketing is a way of selling products and services in which a prospective customer gives their express consent to receive marketing information in advance.
On these pages we describe the planning and implementation of your own newsletter.
Would you like to be informed quickly about new articles and more?
Then we recommend that you subscribe to our newsletter "Online Marketing News from E-Werkstatt".
